Calling All Latina Professionals Who Are Ready to Break Free From Self-Doubt and Reclaim Their Power

What if you could build a powerful career and a fearless mindset without losing your authentic self?

¡Hola Ambitious Mujer!

Let me tell you about a typical Wednesday.

You wake up already exhausted, dreading another day at a job that's slowly draining your soul. Your alarm goes off, and instead of feeling that post-grad excitement about learning and growing, you're just... cansada.

You scroll through job applications during your morning coffee, sending out résumés that feel like they're going into a black hole.

No responses.

No callbacks.

Just endless silence that whispers, "Maybe you're not enough."

At work, you sit in meetings, your brilliant ideas trapped behind a wall of self-doubt. You watch others speak up, advance, while you've learned to make yourself pequeña.

When opportunities come up, that familiar voice in your head says, "No me merezco esto" (I don't deserve this).

IT'S NOT JUST ABOUT SKILLS OR EXPERIENCE. IT'S THE WEIGHT OF:

  • Cultural expectations that say be calladita (quiet)

  • Family sacrifices that make you feel you can't take risks

  • Years of workplace microaggressions

  • The machista undertones that make you feel like you're always proving your worth

YOU'VE TRIED EVERYTHING:

  • Self-help books (mostly written by white women who don't get your experiencia)

  • Motivational podcasts (same generic advice, zero Latina representation)

  • Therapy (digging into past wounds without a clear path forward)

  • Endless networking events (feeling invisible in rooms full of people)

  • Changing your résumé a thousand times (hoping something will finally stick)

But nothing seems to stick. 

You're spending thousands on retreats, hoping for that magical moment of transformation, only to return to the same toxic environment.

"I was at a point where I wasn't really motivated anymore. Like, okay, I know I need a job because I mean, I need money. But the post-grad excitement about coming into a new company and learning new things and all of that, was gone."

WHAT YOU REALLY WANT…

Deep down, you're dreaming of:

  • A career that lights you up (not just a job that pays the bills)

  • Confidently negotiating salaries that reflect your worth (walking into meetings knowing exactly what you bring to the table)

  • Speaking up sin miedo (transforming from calladita to jefa)

  • Building a network of supportive Latina professionals (finding your gente who actually understand your journey)

  • Feeling worthy – truly, authentically worthy (breaking generational patterns of self-doubt)

You want to go from conformándote to conquistando.

Pero, amiga, escúchame...

You've been fighting this battle alone, believing that your professional struggles are just cómo son las cosas.

Constantly adjusting, thinking that's the only path forward for a Latina professional.

BUT WHAT IF THERE’S UN CAMINO THAT DOESN'T REQUIRE YOU TO:

1. Lose your accent

2. Dim your cultura

3. Silence your verdadera voz

What if the very things you've been told are your limitations – your family history, bilingual beauty, pa'lante spirit – are actually your most powerful superpoderes?

"She's really helped me predominantly in learning how to fight for myself and negotiate salaries and just occupy space in the business world."

Look, we've been told to be grateful for whatever scraps of oportunidad come our way.

Coaching programs, self-help books, motivational speakers – they all promise transformation, but none of them truly understand your journey.

As a Latina, you’re rewriting the rules that were never designed for women como tú.

So it’s not a quick fix or generic strategy.

You need something more detailed than a toolkit — something that gives luz to your rebellion and path of reclaiming your professional power.

1. CULTURAL INTELLIGENCE MATTERS

Esos libros de self-help y podcasts genéricos? They don't know anything about your real journey. You're not just navigating a career. It’s deeper than that. You’re breaking through generations of familia telling you to be calladita, fighting systemic barriers that weren't built for mujeres like you. One-size-fits-all advice is just another way of saying, "You don't belong here."

2. ACCOUNTABILITY THAT FEELS LIKE TOUGH AMOR

Left alone, you fall back into survival mode. You need someone who understands the weight of your familia's expectations, who can challenge you with the same love your tía gives when she's telling you hard truths. Someone who doesn't just hand you a map, but walks the path contigo.

It's familia. No more feeling sola. Those awkward networking events where you feel invisible? Se acabaron. You need a real comunidad — Latinas who don't just understand your professional struggles, but who celebrate any win that comes your way and give a shoulder to lean on cuando necesitas llorar.

3. COMMUNITY: MORE THAN NETWORKING

You aren’t checklist coaching. You want to rewire those voices in your head that say "no puedes.” We're talking deep transformation that helps you not just get the job, but believe you’re worth the job.

4. MINDSET RECONSTRUCTION

Your career isn't separate from your corazón. You need guidance that sees all of you – your cultura, your family's dreams, your personal sueños. A transformation that doesn't ask you to choose between being professional and being authentically Latina.

5. YOUR WHOLE SELF

Hola, I'm Fiorella – Your Career Comadre

Grew up in a típica Latina household where I come from a long line of mujeres who worked hard but were told to stay small.

I was taught "being good" meant staying quiet and not rocking the boat. My familia saw success as a steady job, not chasing dreams. I watched my mom and aunts work twice as hard, always putting everyone else's first, while their own ambitions collected dust.

After 10 years in HR and earning a master’s in industrial-organizational psychology, I realized something critical: Latinas aren’t just fighting workplace challenges – we’re battling generations of machismo and "stay in your lane" expectations.

My own transformation wasn’t overnight. I went from the niña who was terrified of her own voice to launching a podcast, leaning into my career, and building a coaching business – all while proudly showing off my accent and culture.

Each step was an act of radical self-love, taking apart the invisible barriers that had held me back.

Sí, soy una Latina coach.

But I’m a Latina coach breaking generational patterns, honoring my familia’s sacrifices, and showing other Latinas that we deserve to take up space.

Este trabajo is about our careers.

But more importantly, it’s about our legacy.

It’s about reclaiming our power.

Introducing…

Fearless Latina

The 12-week, virtual, one-to-one coaching program for Latinas professionals looking to level up or move into a different career entirely.

"You can't work on how to negotiate your salary if you truly don't believe in yourself – that you're worthy of a six-figure salary."

Here's la verdad: You've Spent Enough Time Making Yourself Small

It's time to make moves with a 12-week transformational coaching program for Latina professionals who are ready to reclaim their power, negotiate their worth, and turn their career dreams into reality.

You’ll transform those years of corporate experience, self-doubt, and untapped potential into a career that actually lights you up.

You’ll Learn How To…

Set Free Your Inner Fearless Latina

Get away from being calladita to confidently speaking up in meetings, negotiating your worth, and advocating for yourself in any workplace environment. No más making yourself small — it's time to let your voice be heard, amiga!

Get Intentional Support & Community

Stop trying to figure it all out solita with generic self-help books. Instead, join your comunidad of powerful Latina professionals and get guidance from someone who understands both el mundo corporativo and your cultural experience.

Discover Your Unique Power

Break free from that "buena niña" conditioning and limiting beliefs that keep you stuck in toxic work environments. Pa'lante – from being the one who always follows the rules to becoming la jefa who creates her own path.

Rewrite Your Career Story

You’re done feeling agotada and undervalued. Instead, you’re ready to find your alegría again. Say goodbye to just surviving and hello to truly thriving in your career, all while being authentically you.

Develop Zero Doubt Self-Worth

Move beyond the "echale ganas" mindset of pushing through unhappiness to building genuine confianza from within. Learn to recognize and own your talents, porque amiga, you bring unique value to any table you sit at.

Amiga, I see you putting in the work, staying late, and hoping your efforts will finally be noticed.

Pero imagínate — two months from now, you’re no longer waiting.

Instead, you're confidently setting your terms and seeing results that match your effort.

No más second-guessing your next move.

Ahora es tu momento — let’s get you what you’ve worked so hard for.

Check out how you can walk into every room con confianza, stand firm in your decisions, and fully own your space

PHASE 1 : Set Your Foundation (Weeks 1-3) 

¡Hola amiga! Let me be real with you...

I see you making yourself small. Trust me, I've been there. As Latinas, we're often taught to be "calladita" and "play it safe" — following all the rules our cultura set for us. 

But, here's the truth: You have a leader dentro de ti waiting to break free. 

The same fire and talent that got you where you are?

 It's ready to take you even further. 

You don't need to keep abandoning yourself in your career or tolerating toxic work environments. Your voice, your experiences, your whole authentic self —  that's what makes you stand out. 

And you’re going to tap into it.

  • A 90-min Breakthrough Session…

    It's time to dream bigger.

    In this transformative first session, we'll push past that inner voice saying "no puedes" and tap into your true potential as a leader. Together, we'll create a vision so poderosa, it honors both your professional ambitions and your cultural identity.

    Being Latina in the workplace isn't a limitation.

    You’re not settling for less than you deserve or trying to fit into someone else's mold. This is where you give yourself permission to want it all, and start building the roadmap to get there.

    You'll walk away empowered, ready to:

    • Map out a career vision that gives joy to your alma, not just gives another zero to your bank account

    • Identify what's really been holding you back (hint: it's not what you think, amiga)

    • Break free from that "conformista" mindset that's keeping you stuck

    • Create crystal-clear goals that align with your authentic self, not someone else's expectations

    Develop strategies to turn those "someday" dreams into "starting now" action plans

  • You're sitting on countless talents that the corporate world needs — even if they don't know it yet. 

    This session is about uncovering those unique superpowers that come from your lived experiences, your cultura, and your resilience as a Latina professional. 

    We'll dig deep to reframe what you might see as obstacles into your greatest strengths, porque that accent they made you feel insecure?

    It’s the foundation of confianza that shows the world who you truly are and the incredible value you bring to any room.

    You'll walk away vibing, ready to:

    • Own your unique strengths and experiences como la jefa you are

    • Transform your "limitations" into your competitive advantages

    • Develop an inventory of your professional gifts (and yes, being bilingual and bicultural count doble!)

    • Create powerful stories that showcase your unique value proposition

    • Build that core confidence that makes you unstoppable, no matter where you are

  • Enough of trying to "tone down" your Latina identity to fit in.

    This powerful session is about reclaiming every part of yourself that corporate America told you to hide — from your accent to your passionate way of expressing yourself. 

    Remember when they said you were "too much" in meetings? 

    That passion is exactly what makes you an exceptional leader. We'll realign those cultural traits you've been taught to minimize into your greatest professional assets, porque your authenticity is your edge.

    Get ready to develop strategies where you can show up as your full self in any workspace, creating the kind of confianza that comes from truly owning who you are.

    You'll walk away with that glow-up, ready to:

    • Navigate corporate spaces with your cultural identity as your armor, not your burden

    • Remix code-switching from a survival strategy into a leadership strength

    • Use your unique perspective as a Latina to stand out (yes, even when you're the "only one" in the room)

    • Build genuine connections while staying true to your raíces

    • Lead with authenticity and teach others how to value your cultural contributions

PHASE 2 : Own Your Confianza (Weeks 4-9)

Let me tell you what real transformation looks like... 

I've seen it firsthand — when Latinas start owning their worth, EVERYTHING changes. 

Like my client Ariana who went from "I don't know if I can..." to texting me "Guess who negotiated her salary?" and "Guess who's networking?" 

"It's still scary but now I know what I have to offer and so I'm gonna advocate for myself" 

That's the energy we're building towards, amiga!

Pero, just so you know, this isn’t quick fixes or surface-level changes. 

We're going to get a little uncomfortable, challenge those voices telling you to stay quiet, and change up how you show up in those spaces where you might be the only Latina.

Remember, we can't work on how to negotiate your salary if you truly don't believe in yourself.

  • How many times has that inner voice told you "mejor no" when you wanted to speak up? 

    This week, we're calling out those limiting beliefs that mamá, abuela, and society planted in our heads about staying quiet and playing it safe. No more letting imposter syndrome convince you that you don't belong in those leadership meetings or that you should be grateful for any salary they offer. 

    Drawing from my 10 years in HR, I'll show you exactly how companies make compensation decisions, so you can stop undervaluing yourself and start owning your worth.

    You'll be powered up to, ready to:

    • Challenge that old "calladita te ves más bonita" programming that's keeping you stuck

    • Recognize when imposter syndrome is trying to sabotage your success

    • See your worth clearly and stop apologizing for taking up space

    • Change up your relationship with money from scarcity to "I deserve this y más"

    Negotiate with the confidence of someone who knows their value isn't up for debate

  • Let's cut through the corporate buzzwords and get to the corazón of who you really are.

    This week you’re not crafting some polished LinkedIn bio.

    You’re owning your whole story — from the accent they told you to lose to the determination that got you where you are today. 

    Drawing from real client transformations, we'll upgrade those moments you thought were setbacks into the powerful proof of your resilience. Because your story is more than a job title… 

    We’re telling the story about how that girl who translated for her parents became the woman leading meetings in two languages.

    You'll step forward, ready to:

    • Tell your story with orgullo instead of apologizing for your path

    • Turn your unique experiences into powerful professional credibility

    • Show up as your authentic self, not some watered-down corporate version

    • Present yourself as the leader you already are, not the one you're "trying to be"

    Connect with others through genuine stories that show  your real journey

  • Time to stop sitting quiet in meetings when you have the best ideas in the room. 

    This week, we're turning that fire I know you have inside (yes, the one you've been told to dim) into your greatest professional strength. 

    You aren’t becoming someone new.

    You’re actually letting out the powerhouse who's been waiting for permission to speak. We'll practice real negotiation scenarios, from asking for that raise you deserve to setting boundaries when work starts creeping into tiempo con la familia.

    As someone who’s been on the HR side, I'll show you exactly how to navigate these conversations con la luz you already have within you.

    You'll walk out, ready to:

    • Speak up in meetings without that knot in your stomach

    • Negotiate your worth sin pena, because you know exactly what value you bring

    • Set boundaries that protect your energy and time – you’re done being the yes-girl

    • Handle difficult conversations without losing your authentic voice

    Take up space como la jefa you are, not the assistant they might expect you to be

  • No more swallowing on those Zoom calls because you're worried about "sounding too Latina."

    This week, we're transforming that passionate way you explain things to your familia during those late night cafecito chats into a powerful, professional communication style. 

    It’s all about finding that sweet spot between being yourself and commanding the room. We'll tackle those moments that matter — think presentations for the leadership team and being quick on your feet when someone interrupts you (otra vez). 

    And yes, we'll practice until you can do it in your sleep.

    You'll have what it takes, ready to:

    • Run meetings with the same confidence you use planning family fiestas

    • Share your ideas clearly without second-guessing your every word

    • Handle interruptions – the days of letting others talk over you are in the past

    • Lead discussions that get people actually listening, not just hearing

    Turn your bilingual brain into your zone for organizing and presenting ideas

  • Ya saben, networking isn't about collecting business cards at awkward happy hours. 

    This week, we're talking about building real connections with other Latina professionals who get your journey. 

    We'll focus on finding your people — the ones who'll celebrate your wins, pick you up when you stumble, and help you open doors you didn't even know existed.

    You'll be in your zone, ready to:

    • Connect authentically instead of just "networking"

    • Find and build relationships with other professional Latinas who have your back

    • Navigate industry events like you own the place (because you do)

    • Create meaningful connections that go beyond the superficial LinkedIn game

    Build a support system that understands both your professional goals and your cultural reality

  • This week, we're getting out of your head and into action, porque confianza isn't just mental — it's physical too. 

    Through real-world scenarios, we'll practice everything from salary negotiations to handling those microaggressions that make you want to scream at the driver who cut you off on the freeway.

    Think of it like rehearsing with your hermana before a big moment — we'll work through the exact situations you're facing, from that promotion conversation you've been putting off to dealing with the HR person on a microaggression you faced.

    You'll stand tall, ready to:

    • Walk into any room like you own it (even cuando tus nervios are trying to convince you otherwise)

    • Handle tough conversations without that shakiness in your voice

    • Navigate tricky workplace situations with the confidence of someone who's done this before

    • Stand your ground when someone tries to make you feel pequeña

    Use your body language to command respect, just like tu mamá taught you

PHASE 3 : Your Path Forward (Weeks 10-12)

Ahora sí  — let's talk about turning that inner fire into real results! 

No more just dreaming about it, amiga. 

We're going from being passive to taking CONTROL of your career. 

Whether that means going after that leadership role you've been eyeing, or creating a career that actually brings you JOY again.

And the best part? 

You'll walk away with a customized career action plan that's built on something unique — your authentic self-worth — a professional Latina with dreams bigger than what anyone else might expect..

  • Enough dreaming — This week, we're getting specific about your next move, whether that's finally asking for that promotion, leaving that toxic workplace, or finding the next chapter in your career. 

    No tengas miedo…I'll show you exactly how to break down those big career goals into manageable steps that actually get done.

    You'll be set to take action, ready to:

    • Turn your career dreams into a concrete plan of action, los días of waiting are over

    • Map out your next professional move with the strategy of someone who knows the game

    • Create deadlines and milestones that keep you moving forward

    • Build a realistic timeline that works with your real life, not against it

    Start taking bold steps toward the career you deserve, con ganas

  • Week 11 is all about getting real with your action plan.

    No more generic career advice that doesn't consider tu vida completa — we're creating strategies that work for you, your familia, and your goals. 

    We'll make sure every step of your plan reflects your true worth — looking at your plan from every angle to make sure it's not just ambitious but actually doable with your real-life commitments.

    You'll finish with the skills, ready to:

    • Navigate your career moves with clear intention, enough with the guessing games

    • Balance your professional goals with your personal life (‘cause you have a life after work)

    • Own your decisions with the confianza that comes from knowing your worth

    • Adjust your strategy when life throws you curveballs (porque asi es la vida)

    Move forward with a plan that feels true to who you are, not what others expect

  • This final week is to make sure you keep that inner fire on point long after our sessions end.

    You'll have the tools to keep pushing forward even when things get difícil. 

    We'll get real about the challenges ahead — because let's be honest, corporate America isn't always ready for strong Latinas — and create strategies to handle whatever comes your way.

    Most importantly, you'll know exactly how to keep that confidence growing instead of letting old habits creep back in.

    You'll walk away transformed, ready to:

    • Handle setbacks without letting them knock you off your path. iEres fuerte!

    • Keep that confidence growing even when imposter syndrome wants to step in

    • Build habits that protect your energía and keep you moving forward

    • Stay connected with your comunidad of powerful Latinas who'll have your back

    Own your worth for the long haul, not just during the good moments

Arianna Santana, Market Research Consultant

“I met Fiorella at a low point in my job search, I had no motivation and no clear strategy going into my search. I was having trouble getting interviews even while applying to hundreds of jobs. Fiorella gave me the motivation I needed to keep going and make myself known. After just 4 sessions, I landed 3 interviews, one of which led to a final interview. She also taught me valuable negotiation skills that helped me land a freelance contract with a 60% raise. Working with Fiorella lifted my spirits and gave me the confidence to reach for things I wouldn’t have thought of before. She is inspirational, caring, and empowering. I’m excited to see what more I can accomplish with her help and guidance!”

“Reframe your mindset and build a healthier approach to work.”

You’ve been doing the work, meeting expectations, and showing up in ways that prove your worth.

But something’s off.

The more you put in, the more it feels like you're still not getting the recognition — or pay — that you deserve.

You’re not just another employee in payroll.

You’re someone who’s been holding your ground, taking on more, and often doing it in spaces that don’t value your full potential.

You’ve kept your mouth closed for what feels like forever…and now it's time to speak up.

Start making the space you deserve.

The right role.
The right pay.

El respeto. No more settling. No more doubting yourself.

It’s time to demand what’s yours.

Listen Up Fearless Latinas Who Are…

THIS IS FOR YOU IF:

✨ Killing it at work but somehow keep getting passed over for promotions and raises

✨ Exhausted from code-switching and making yourself small just to fit into corporate culture

✨ Socially aware and catch yourself thinking "mejor me quedo callada" in meetings even though you know your ideas can move the needle in your company

✨ Stuck in a toxic workplace but need help building the confidence to make your next move

✨ Done being the "token Latina" and ready to become the leader you  know you can be

THIS IS NOT FOR YOU IF:

❌ You're looking for quick fixes instead of doing the real inner work

❌ You want someone to just tell you what to do rather than help you find your own voice

❌ You're not ready to challenge those limiting beliefs mamá and society planted in your head

❌ You expect overnight success without putting in the trabajo

❌ You expect overnight success without putting in the trabajo

Need Some More Inspo? This Is Para Ti If…

  • The group chat with your amigas is full of "can you believe what happened at work today?" stories

  • You scroll through LinkedIn at midnight wondering "why not me?"

  • The best ideas in meetings come from your brain but somehow end up with someone else's name on them

  • Every Sunday night you tell yourself "esta semana sí" but nothing changes

  • You know in your bones you're meant for more but that inner critic keeps saying "¿quién te crees?"

Here’s What You Can Count on…

Mi palabra

Just like we would over cafecito in your cocina, as someone who used to rehearse "hello" instead of "hola" before every meeting, who felt that knot in her stomach when presenting to rooms full of white faces, I know exactly where you are. Those moments when you push your ideas aside because "que van a decir" or accept less pay porque "at least you have a job" — I've been there. After our 12 weeks together, I guarantee you'll walk away with:

Tu Voz Poderosa 

You'll go from being that quiet one in meetings (you know, the one your abuela would be proud of for being "tan bien portada") to the leader whose ideas can't be ignored. No more letting others take credit for your trabajo.

Tu Valor Verdadero 

You'll stop accepting migajas at work because "that's just how it is." Instead, you'll know what you're worth and how to ask for it — with the same confidence you use when haggling at el mercado.

Tu Nueva Familia Profesional 

Tired of being the only Latina in the room? 

Not anymore, amiga. You're joining a comunidad of professional Latinas who get it — from the microaggressions to the pressure of making your immigrant parents proud while building your own path.

¿Por qué estoy tan segura?

Because I've seen this transformation happen time after time. I’ve witnessed clients go from apologizing for their accent to leading meetings with pride. I’ve watched other jefas finally claim their seat at the leadership table. And personally, no one understood why I stayed late perfecting presentations…No one got why each promotion felt like proving that our entire comunidad deserved to be there.

That's why I created this program:

For the Latina who's tired of smiling through microaggressions at work. For the one who dims her passionate way of speaking because she's been told she's "too much." For every professional who's been asked "can you repeat yourself" in the middle of her quarterly presentation.

"From overthinking every word to running meetings my way... I finally feel like I can breathe at work. Like I don't have to hide parts of myself to be professional."

Know that with Fearless Latina, advancing your career is only part of the journey.

You’ll also heal that part of you that learned to put herself in a box in order to make others comfortable.

You’re turning "ni modo" into "no más."

Got questions? Still feeling those utterflies? Mandame un email at info@fiorellalopez.com. No estas sola.

Adriana Velarde Villarroel —Senior Manager, Corporate Relations

"Working with Fio completely transformed my career and confidence. Before her coaching, I was passive at work, accepting whatever opportunities came my way and staying quiet even when I felt undervalued. Fiorella helped me recognize my worth and gave me the tools to own it. I started speaking up, advocating for myself, and negotiating what I deserved. I earned a promotion and a 20% salary increase, but more importantly, I gained the confidence to demand what’s right. Fiorella’s guidance turned me into a force of nature—no longer letting others dictate my path. Now, I own my value, my voice is loud, and I’ll never look back. If you’re ready to transform your career and mindset, Fiorella is the coach you need."

Hola, Soy Fiorella – Proud Peruana, community builder, and lover of all comidas deliciosas.

I’ve spent over 10 years working in human resources, helping people navigate their careers. Along the way, I earned my master’s in industrial-organizational psychology (basically, how to thrive at work) and became a certified career coach.

In other words, I’ve done the work — I’ve studied, trained, and earned my stripes.

Pero, presta oído… Sometimes I see coaching programs charging un montón de dinero without having the knowledge or experience to back it up. That’s not me.

I’ve studied through ICF-accredited programs and stick to best practices because I believe you deserve guidance that’s rooted in expertise, not empty promises.

Growing up in a Latina household, I saw firsthand how we’re taught to work hard, stay humble, and not make too much noise. And while those values are beautiful, they can hold us back in spaces like corporate America.

I know how it feels to put in all the effort, echarle ganas, and still feel overlooked or undervalued.

That’s where I come in.

I help Latinas go from feeling undervalued in their careers to embracing their worth con toda la confianza.

Together, we’ll rewrite the narrative, helping you create the career and income you deserve.

No more second-guessing or playing small — just bold, clear steps toward your goals.

This work is personal for me. I’m passionate about helping mujeres like you step into their power because I know what’s possible when we embrace everything we bring to the table.

You're probably holding onto some questions. The same ones that kept me silent in meetings not too long ago, before I realized I could show up as my whole self.

Let's take these questions down:

  • A: ¡Claro que sí! But it’s more than coaching – It’s your ticket to breaking free from the "good girl" mentality our cultura has taught us. 

    Think about it like your abuela's wisdom: “A quien madruga Dios lo ayuda”

    (God helps the one who wakes up early)

    Unlike those generic self-help books that don't understand our Latina experience, this program is designed to help you:

    • Overcome the machista mindset that's been holding you back

    • Build the confidence our mamás y abuelas wished they had

    • Create the career path you deserve – not the one others expect

    And because this is an investment…

    • Flexible payment plans are available – todo es posible

    • No interest on monthly installments

    Guaranteed transformation porque you have what it takes

  • A: Mira, transformación is like making your favorite mole sauce — you can't rush something good.

    But expect:

    • Breakthrough moments that'll feel like that first bite of comfort food

    • Actionable strategies that aren’t like your typical generic coaches on the internet

    A gradual awakening of your inner jefa

  • A: If you've ever:

    • Stayed quiet in meetings to avoid being "too much"

    • Worried about disappointing tu familia by changing careers

    • Felt like you're constantly code-switching between your authentic self and "professional you"

    • Accepted less than you deserve porque "eso es la vida"

    Then amiga, this program was made for YOU.

  • A: No more excuses! This isn't another generic self-help program. 

    Fearless Latina is:

    • Built by a Latina who's walked the path

    • Culturally intelligent and speaks your language (literally – sessions in English AND Spanish!)

    • Focused on breaking generational patterns of self-doubt

    Una comunidad, not just a coaching program

  • A: Ay, mujer – that's EXACTLY why you need this. 

    We understand the exhaustion of:

    • Working three jobs

    • Carrying family expectations

    • Trying to prove yourself in spaces not designed for you

    This program is your lifeline – your chance to say "Ya basta" to feeling stuck.

  • A: By the end of 12 weeks, you'll:

    • Speak up con todo tu ser – all of your being

    • Negotiate salaries that reflect your worth

    • Build a network of Latina professionals who lift each other up

    • Transform from "me conformo" to "me lo merezco"

    No más hacerte pequeña. It's time to claim your space, amiga

  • A: This isn't an expense — it's an investment in the most important person: YOU.

    With a certified coach who:

    • Has 10 years in HR

    • Understands workplace dynamics

    • Speaks from lived Latina experience

    It’s time to invest in future you. Lo vales todo.

Angelica Sanchez, Digital Marketing Account Manager

“I was uncertain about how to navigate different career paths, but Fio helped me gain clarity on what I truly want in life and gave me the confidence to pursue it. My biggest challenge was trusting both the process and myself, and Fio guided me to overcome the fear of pursuing goals that align with my true aspirations. I feel empowered and excited to work on my career goals!”

Embrace El Cambio You Need

You’re facing a decision…

You can either keep holding back in corporate, sticking to that “professional” mask, waiting for someone to finally notice your worth, while your real dreams stay on pause.

Or, you can choose to step into the leadership role you've been wanting, build something that truly aligns with you, and make a lasting impact – all on your own terms. And here’s why having a Latina coach is everything.

The weight of being the first in your family to reach for something bigger, those doubts that pop up like “Who am I to go for this?”, and the inner struggle of chasing your dreams while carrying the guilt of stepping away from what’s familiar…

That’s a lot to take on. But that next move? It's already there. It’s just waiting for you to make it.

WHY FEARLESS LATINA STANDS OUT…

Working With a Just Another Coach

    • Tired of resources that don't speak to la experencia Latina

    • Books and podcasts that feature only white women's success stories

    • Feeling like you don't see yourself represented in career advice

    • Telling you to "just be confident" 

    • Basic self-help mantras

    • Temporary motivation

    • Getting generic "girl boss" tips from gente who've never navigated both culturas at once

    • Receiving one-size-fits-all solutions that ignore your unique challenges as a Latina professional

    • Being told "just take the leap!" by someone who doesn't understand what's actually at stake

    • Basic negotiation script

    • Surface-level salary tips

    • Generic "speak up" advice

    • Vague career consejos

    • Generic job search tips 

    • Standardized goal-setting

    • Expensive, sin sentido programs

    • Rigid payment structures

    • Generic career resources

Fearless Latina with Fiorella, Your Latina Career Advocate

    • A program created by someone who understands "what happens behind the scenes” in terms of workplace dynamics for Latinas

    • Coaching that recognizes the impact of machista culture


      Having deep talks about balancing cultural expectations con tus sueños

    • Helping you break free from being la niña buena

    • Challenging those deep-rooted mamá y abuela expectations


    Transformación that is specific to you

    • Receiving strategies that honor both your professional goals AND your cultural values

    • Working with someone who understands the delicate balance of familia expectations and business metas

    • Getting step-by-step guidance from someone who's successfully made

    • Real conversations about surviving el mundo corporativo

    • Understanding how machismo shows up at work


    Teaching you to take up tu espacio unapologetically

    • Customized plan that respects your dreams

    • Strategies that honor your unique Latina journey


    Personalized path to becoming la CEO

    • Coaching that understands your lucha

    • Flexible plans that get your situación


    Community of jefas who have your back

As a Latina, you need someone who’s been through the corporate world…

When I think about the journey of Latina professionals, I see a common thread – we've been taught to stay in our lane.

To accept what we're given.

To stay quiet in rooms where we deserve to speak up.

And that stops today.

You deserve more than just surviving. You deserve to thrive.

La Oportunidad you’ve been waiting for is here…

“I had been applying less to things... I needed that kick from someone to pay attention and be like ‘hey do you apply today?’"

Have you thought along these lines?

Beyond surface-level career advice, you need a guide who really understands the unspoken challenges Latinas face in the workplace…

I've watched countless women become invisible, tolerating toxic work environments, accepting less than they deserve, and losing their professional spark — constantly seeking external validation and believing they'll finally be happy when they get that next title or promotion.

Pero la verdad es esto: Happiness doesn't come from a promotion or a salary bump. It comes from within.

Every day you wait is another day you're shrinking when you could be shining.

Don’t let those thoughts stop you from making moves, amiga. Imagine yourself in just 12 weeks: confidently negotiating salaries, speaking up in meetings, building a network of supportive Latina professionals, and finally understanding your worth.

¡Basta de conformarse!

Your future isn't waiting. Neither should you.

Here's Everything You Get with Fearless Latina 

12-Week Transformational Coaching Program

  • Twelve personalized 1:1 coaching sessions (90-min kickoff + eleven 1-hour sessions)

  • Customized career action plan

  • Sessions available in English and Spanish

  • Designed specifically for Latina professionals

Comprehensive Support System

  • Unlimited email/text support (Monday-Friday, 9am-8pm)

  • Breakthrough-focused coaching approach

  • Weekly assignments to drive personal growth

  • Accountability tracking to ensure progress

Latina Professional Community

  • Access to monthly networking events

  • Connection to a supportive network of Latina professionals

  • Community of women who understand your unique career journey

  • Opportunity to expand your professional circle

Holistic Transformation Toolkit

  • Deep dive into self-worth and confidence building

  • Strategies for navigating workplace challenges

  • Techniques to advocate for yourself

  • Tools to break generational patterns of self-doubt

Natalia Davila, Project Manager

“Before working with Fio, I struggled to recognize my value as a young Latina professional. I often overextended myself, burning out in an effort to prove my worth, and hesitated to speak up with confidence. Fio helped me reframe my mindset and build a healthier approach to work. Since then, I’ve gained positive recognition from my team, confidently contributed in client meetings, and drastically improved my mental health by setting boundaries and avoiding burnout. Working with Fio was transformative — I felt seen, heard, and supported every step of the way.”

Total Coaching Value: $15,000

Investment: $4,500

A Letter to My Future Fearless Latina

I see you, amiga. I know exactly where you are right now.

There was a time when I felt invisible, when my voice was just a whisper. 

I understand the cansancio of constantly proving your worth, of carrying the weight of cultural expectations and self-doubt. I know what it means to feel like — you're fighting una batalla with no victory in sight.

But I'm here to tell you: You deserve more than just existing. You deserve to brillar.

I created Fearless Latina because I've walked this path. I've evolved from doubting my worth to becoming a leader, an entrepreneur, a podcast host — all while embracing every part of my authentic yo. 

My journey proves that your background is not a limitation, but a source of extraordinary fuerza.

This is your moment to step into your power.

You don't have to navigate this journey sola. You deserve una comunidad that understands your unique experiences, support that truly sees you, and guidance from someone who has lived your challenges.

Whether you're feeling burned out, undervalued, or uncertain – I want you to know that your dreams are not just valid, they're waiting to be realized. 

Your ambitions are not too big. 

Your voice is not too loud.

You should feel happy and worthy of all the good things en tu vida.

¿Estás lista para transformarte?

Let’s go on this journey together.

Chau,

Fiorella 🇵🇪