For the Ambitious Latina Who's Ready to Stop Playing Small
I'm Tired of Watching Others Get Promoted While My Dreams Sit in a Google Doc…
What if you could launch your own profitable business that honors your cultura and expertise — without waiting for the 'perfect moment' or sacrificing your 9-5 stability?
¡HOLA FUTURA CEO!
I see you.
Another late night at your home office — or kitchen table.
It's 9 PM, that cafecito has gone cold, and your Google Docs is open again. You've been staring at that same business plan — the one you started months ago, the one you keep perfecting but never launching. Your partner, or fur baby, wonders if you're coming to bed soon.
Sound familiar?
Your corporate job is "fine" on paper — stable, comfortable, that direct deposit hits every two weeks. But during those back-to-back Zoom meetings, while you're nodding along to another presentation, something inside you is screaming for MORE.
AND YOU'RE WONDERING, ¿POR QUÉ NO YO?
"I knew I had the intellect, I had the talent, but I couldn't articulate it."
THE SCENE PLAYS OUT EVERY WEEK:
You have a brilliant solution during the leadership meeting, but you hesitate to unmute, wondering if they'll actually listen to you.
You watch the new guy (with half your experience) get fast-tracked for that leadership program while you keep waiting for your turn.
You fake a smile as your colleague ignorantly chuckles out another microaggression
Your accent feels "too thick" when presenting to the executive team.
You're exhausted being the only Latina in a sea of faces that don't reflect your comunidad.
Another week goes by where your ideas get overlooked, only to be echoed by someone else — and somehow, they get the credit you’ve been waiting for.
LET'S TALK ABOUT WHAT'S ACTUALLY GOING ON HERE...
You've done everything "right" (like the “good” Latina you are):
Your Kindle is FULL of business books
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Your phone's storage is maxed out with entrepreneurship podcasts
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You've got three different Wix templates you never published
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Your Google Drive has never ending, half-finished business plans
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You've watched every "Girl Boss" webinar out there
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And while you're stuck doing "a lot of nothing," you're watching other Latina entrepreneurs on LinkedIn announcing their business launches, speaking at conferences, and building their sueños.
Here’s why: It’s those BIG myths playing in your head
"When I close my eyes and picture a CEO, she doesn't look like me" (¡FALSO!)
"Mis papás sacrificed everything for my corporate career — what will they think?"
"I'm not as qualified as others to run my own business"
"I should be saving this money for my familia, not investing in myself"
"I'm alone in this bubble, trying to figure it all out"
BUT IN THOSE QUIET MOMENTS, WHEN YOU LET YOURSELF DREAM BIG:
You see yourself building una vida that's 100% YOURS
You imagine creating programs that celebrate your cultura and experience
You picture yourself on stage, showing other Latinas what's possible
You dream of Monday mornings where you jump out of bed, excited to build YOUR vision
✨
✨
✨
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You don't just want another job title to add to your LinkedIn — you want an actual TRANSFORMATION.
You're ready to stop waiting for someone else's permission to be powerful, to stop dimming your light in rooms that weren't designed for you to shine.
Your cultura is your superpower, and that CEO energy?
It's already inside you, desperate to be out in full force.
HERE'S THE CHISME…
You’ve probably had spiraling thoughts like these keeping you up at night — the same ones that kept me stuck in corporate for years, and might be freezing you in "planning mode" right now.
And that’s just the start of pensamientos like that.
MAYBE YOU’VE THOUGHT OF THINGS LIKE THIS TOO:
THE WAY I SPEAK MEANS I'M NOT CEO MATERIAL
Mira, you're in the quarterly leadership meeting, that big idea burning in your throat. Your corazón’s racing because you know your solution could transform the entire project.
But then... you second-guess yourself — Is my point clear enough? What if I don't sound polished? And you stay quiet, even when you had the right answer all along.
¡BASTA!
The way you express yourself — your warmth, your storytelling, your directness — isn't a weakness.
It’s how you build trust, inspire action, and bring that fresh perspective to the table. You don’t need to sound like anyone else to lead powerfully.
YOUR VOICE IS ENOUGH. Punto.
THE MARKET IS NOT READY FOR MY BUSINESS
You're sitting in your HR role, watching companies quietly remove "DEI" from their websites.
You're wondering if this is really the right time to launch your consulting business. Your browser has 17 tabs open with market research, each telling a different story.
The truth is, while others are backing away, YOU know exactly why inclusive leadership matters.
Companies are desperately seeking leaders who understand how to create high-performing, culturally intelligent teams.
They need YOU – not despite your background, but because of it.
INVESTING IN MYSELF IS A LUXURY
You made another payment towards your student debt ($3,000 gone), helped your prima with her car payment (there's another $500), but when it comes to investing in your business dreams?
Suddenly you're counting every penny and feeling guilty about even considering it.
Amiga, let's be real: Every time a Latina becomes a CEO, she creates a ripple effect that lifts her entire comunidad.
Your success isn't selfish.
Every dollar you invest in your dreams is an investment in breaking generational cycles.
I SHOULD KNOW HOW TO DO THIS ALREADY
It's midnight, and you're still Googling "how to start a business." Your notepad is filled with scribbles about LLC vs. S-Corp, marketing funnels, and pricing strategies.
You're thinking, "I manage million-dollar projects at work — why does this feel so overwhelming?"
Let’s pause.
Even the most successful Latina entrepreneurs didn't do it alone. Behind every "overnight success" is a network of mentors, coaches, and communities who understood their unique journey.
Being smart doesn't mean you have to do it alone.
THE TRUTH ABOUT THESE MYTHS
These aren't just random doubts.
Estos pensamientos are actually echoes of a system that wasn't built for us.
But guess what?
We're not asking for permission anymore.
You're not only building a business.
As you take this next step, you’re part of a movement of Latina leaders who are rewriting the rules.
¡HOLA! IT’S FIORELLA.
After coming to the U.S. and climbing the corporate ladder in Human Resources, I quickly discovered how challenging it was for Latina professionals to break through the invisible barriers holding us back.
In meetings, my heart would race every time I needed to speak. I'd rehearse simple sentences in my head, trying to soften my accent, terrified of being asked to repeat myself. While my
THAT VERSION OF ME?
She didn't believe she had "earned her seat" at the table. She watched others get promoted, waited patiently for recognition, played by all the rules of a game that wasn't designed for us to win.
THROUGH MY OWN JOURNEY FROM SELF-DOUBT TO CEO, I DISCOVERED SOMETHING POWERFUL:
Every barrier I faced became a blueprint for other Latinas to follow. Those endless hours "sitting and planning and writing and planning" (yeah, I did that too) came together into a proven roadmap that's helped many mujeres launch their dreams.
Quieres saber the secret? what empowered me?
You don't need to:
Wait 20 years for someone else to title you as CEO
Perfect your accent before sharing your brilliance
Figure out every single step before taking the first one
Do this alone in your bubble anymore
The next chapter in your life happens when you:
Combine YOUR unique strengths with a comunidad of successful Latina entrepreneurs who've already walked this path.
We're talking about mujeres who've broken through every barrier you're facing right now.
La verdad?
That fire within you, the desire to have more meaning in what you do — it's not random.
It's your CEO spirit ready to develop those ideas into action.
Introducing…
From Corporate to CEO
The 10-week coaching program for aspiring Latina entrepreneurs and creators who are ready to turn their passions into profitable businesses.
"WE CAN INSPIRE EACH OTHER THROUGH OUR SHARED EXPERIENCES AS LATINAS"
Here’s the reality: You've spent enough time planning en silencio.
It’s time to take the leap on a 10-week virtual coaching program that turns your dreams into tangible passion projects.
Juntas, we’re turning that brilliant corporate expertise of yours into a real business.
Get yourself out of your comfort zone and say YES to what makes your corazón beat faster
The next three phases are your signs to start gaining confidence, become more secure, and feel more empowered to take up space
PHASE 1: Get Clear and Confident (Weeks 1-3)
Ese momento when you have SO many ideas your brain feels like a runaway telenovela?
(All the drama, none of the direction)
I see you switching between tabs, second-guessing every idea, wondering if ANY of them could actually work.
Time to change that narrative, amiga.
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No more feeling scattered or stuck in your bubble of ideas.
We'll dive deep into your corporate expertise, personal values, and unique strengths to uncover a business vision that lights you up. This is where you'll go from: "I have all these talents pero like... how do I actually make money?" to "I know exactly what I'm building and why people will pay for it!"
By the end of week one, you’ll have:
Your CEO Vision mapped out (adiós, scattered thoughts!)
A game plan that turns your corporate experience into your competitive advantage
Proof that your idea is a real market opportunity
The confidence to stop planning and start building (¡por fin!)
Your personal decision-making framework (no more second-guessing yourself) Think of this week as your business quinceañera planning – we're setting the foundation for something special, and every detail matters.
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Oye, remember that folder in your Google Drive? The one with all those business ideas you started pero never finished? (I know you know which one I'm talking about )
This week, we're sorting through your golden ideas like your tía organizing her closet – keeping the gems, letting go of what no longer serves you, and turning your natural talents into dinero — the money needed to continue leveling up.
By the end of week two, you’ll have:
Your top money-making opportunities, ranked and ready
Crystal clear understanding of what turns your pasión into profit
Conversations from Latina entrepreneurs who've already built successful businesses
Your personal "idea evaluator" (like having your own shark tank pero make it Latina)
The confianza to say "this isn't just a side hustle – this is my future legacy"
Your business idea has waited long enough.
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You know how Selena Quintanilla had that special something that made everyone stop and pay attention?
That's what we're creating with your business offer this week — something that makes your ideal clients say "!Esto es exactamente lo que necesito!"
Forget those cookie-cutter service packages you've seen everyone else doing.
This week, we're packaging your brilliance into an offer so authentically you, your dream clients will wonder where you've been all their lives. (And yes, they'll happily invest premium prices for it.)
By the end of week 3, you’ll have:
Your head-turning service menu (that stands out in a sea of sameness)
Packages that solve real problemas (not just another "pick my brain" session)
Your unique methodology that makes copycats imposible
A pricing structure that reflects your true value (without the imposter syndrome)
Ways to present your offer that feel authentic para ti.
Time to package your authentic self in a way that sells itself!
PHASE 2: Validate Your Success (Weeks 4-6)
You know that voice in your head asking "but will anyone actually pay for this?" Time to silence that doubting thought for good!
This week is all about finding your perfect match — those dream clients who'll be sliding into your DMs saying "¡Toma mi dinero!"
NO MORE PLAYING SMALL.
Forget trying to serve "everyone." We're getting specific about who needs exactly what you offer.
You know how you and your prima always know exactly who to connect with at family parties?
That's the level of matchmaking we're doing with your business and your ideal clients.
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¡Escúchame! Remember how your mami always knows exactly what everyone in the family needs before they even ask?
That's the level of understanding we're building with your ideal clients this week.
"Mi negocio es para todos" is in the past.
That might work for Target, pero not for you, amiga.
This week, we're getting specific about who's already staying up late Googling solutions you can provide. (Yes, they exist, and yes, they have money to invest!)
Imagine going from: "Um, I guess anyone could use this..." to "I know exactly who needs me and why they'll choose ME over anyone else!"
By the end of week four, you’ll have:
Your Dream Client Blueprint (more detailed than your abuela’s home decor!)
The exact words your clients use when they're desperate for help
Where to find them (besides just posting "link in bio")
How to speak their language (without sounding like a robot)
Proof that people are already looking for what you offer
Real examples from my network of successful Latina entrepreneurs who are already serving similar audiences.
No more wondering if there's room for you in the market.
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Own your value, reina.
Ya basta with undercharging and over-delivering! This week, we're pricing your expertise like the jefa you are — not like the quiet mujer you used to be.
In this phase, you’re done feeling awkward about your rates, competing with el primo's friend who "does it cheaper,” wondering if anyone will pay "that much,” or trying to explain your services like you're apologizing.
By the end of week five, you’ll have:
Your signature service menu (priced for profit, not just to pay the bills)
How to talk about your offers without feeling like a vendedora at the mall
The exact words that make clients say "take my money!"
Your unique way of solving problems (that no one else can copy)
The confidence to say your prices without that nervous laugh
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Let’s make it real, amiga.
No more hiding that brilliant idea. This week, we're taking your business plan out of your notes app and into the real world.
Get ready to say goodbye to wondering "pero... will this actually work?”, playing small in your safe little bubble, praying to la virgencita that someone will buy, or second-guessing every decision.
By the end of week six, you’ll have:
The vibes from actual clients (not just your supportive hermana)
Direct feedback on what people will actually pay for
Connections with jefas who've already built successful businesses
The exact strategies that worked for them (and what to avoid!)
Your VIP pass to our ongoing comunidad of Latina CEOs
PHASE 3: Launch With Confidence (Weeks 7-10)
El momento perfecto" doesn't exist.
These final weeks are where your CEO dreams become your CEO reality – yes, even while juggling that 9-5 and family obligations.
Think of this como tu fiesta de launch.
We're mapping out every detail of your business launch.
BY THE END OF WEEK 10: You're no longer dreaming about being a CEO anymore – you ARE one.
With a real business, real clients, and a whole community of Latina entrepreneurs having your back.
Remember how this all started with you sitting alone with your Google Docs? Look at you now, futura CEO!
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You’re down to the final weeks.
Here you’ll get the exact steps needed to go from idea to income, broken down into manageable weekly actions. Think timelines, milestone settings, and accountability systems that keep you moving forward.
This is where the sueño of becoming a CEO is right at your fingertips.
By the end of weeks seven through eight, you’ll have:
Your Launch Plan
Weekly "get it done" checklist (porque progress > perfection)
Your accountability system (better than your mamás chancla motivation)
How to balance corporate life while building your business
VIP access to our Latina network (plus newsletter & podcast features!)
On top of all that?
I'll be right there with you — making sure you're taking action, not just making plans.
By the end of our time together, you won't be asking "what's next?" – you'll be showing others how it's done.
Ya llego tu CEO moment.
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Think of these last two weeks as your soft launch fiesta.
The planning is done. Es tiempo to show the world what you've got!
Like trying on your power suit before the big presentation, we're testing your offer with real clients.
By the end of week 9, you'll have:
Your "practice run" launch strategy (because even JLo rehearses!)
Real feedback from actual dream clients (not just your supportive mejor amiga)
Quick tweaks to make your offer the game changer your audience has been looking for
That "OMG this is actually happening!" feeling
Brindis time! Well, almost…
You need that official grand entrance first.
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This is it — your transformation from corporate dreamer to full-on CEO! No more "someday" or "maybe" — you're about to be la jefa that’s always been inside you.
Strut into your CEO life with:
Your complete launch plan (more detailed than your quinceañera timeline!)
La confianza to introduce yourself as CEO without that nervous laugh
The comadre group of successful Latina entrepreneurs in your corner
Everything you need to make your mark in the business world
Plus, no se te olvide that extra sazón 🌶️
VIP spotlight in our newsletter
Guest feature on the podcast
Lifetime access to our CEO network
Your official welcome to the CEO club!
It’s time to show the world what you've got.
¡Adelante, amiga!
Giovanna Acosta, Organizational Development Leader
“Working with Fiorella has been very rewarding. Her thoughtful assignments helped me ideate and plan for my business. She assisted in conducting market research, narrowing down my niche, and defining my offerings. She also provided invaluable guidance on expanding my professional network, connecting me with people that I may not have been able to reach on my own. Beyond her expertise, Fiorella is incredibly generous with her time and knowledge, and her personable approach made every session enjoyable and motivating. I can’t recommend her enough for Latinas entrepreneurs looking to get ahead!”
"No one's going to advocate for you other than yourself"
Let's talk about you por un minuto.
You've done everything "right" in corporate America. Crushed those KPIs, earned those promotions, made your familia proud.
On paper? You're living the dream.
But among the endless Slack notifications, something keeps tugging at your heart. Maybe it hits you during another "could-be-an-email" meeting, or late at night when you're scrolling through LinkedIn...
That voice saying: "There's more for me than this."
Here's the thing: You've got the talent. You've got the experience. You've got the drive.
The only pregunta is: Are you ready to stop planning and start building?
Not next year.
Not when everything's perfect.
NOW.
CALLING ALL FUTURE LATINA CEOS WHO...
THIS IS FOR YOU IF:
✨ Are crushing it in corporate (but know in your bones you're meant for más)
✨ Have expertise that could actually help others (not just another side hustle)
✨ Keep dreaming about building something meaningful (while sitting on plans from 2022)
✨ Are tired of waiting for someone else to decide you're "ready" for that promotion
✨ Know it's time to bet on yourself (like you bet on everyone else)
THIS IS NOT FOR YOU IF:
❌ You're looking for quick job search help or resume writing
❌ You want overnight success without putting in the work (esto no es lotería, amiga)
❌ You're currently between jobs (this is for corporate Latinas ready to level up)
❌ You're hoping for a magic solution without doing the work
❌ You're not ready to invest time, energy, and resources in your dreams
OH, AND BONUS POINTS IF:
You've got detailed plans hiding on your desktop
Your familia thinks you're loca for wanting to leave your "stable job"
You stay up late researching how to start a business
You're ready to invest in yourself the way you invest in others
Your creative ideas keep getting overlooked in corporate
HERE’S MY LATINA CEO GUARANTEE…
After 10 weeks together, you'll walk away with:
Your Clear Money Making Vision
You'll have a tested business idea that lights you up AND makes you money. (Yes, both are posible!)
Your Latina CEO Comadres
Remember feeling like the only one in the room? Never again. You're joining a powerful network of successful Latina entrepreneurs who've got your back.
If you show up ready to work (like the CEO you are), I promise to match your energía every step of the way.
We're in this together, amiga!
Mi promesa para ti…
Let me keep it real.
As someone who went from practicing her "corporate voice" in the mirror to building a successful business helping other Latinas shine, I know exactly what this journey looks like.
The doubts, the fears, the "am I really doing this?" moments – I've lived them all.
That's why I'm not just offering you a program; I'm making you a promise.
Your Dream Client Blueprint
Know exactly who needs what you offer, where to find them, and how much they'll pay. No more guessing or hoping – we're getting you real validation from real clients.
Why am I so confident?
Porque juntas somos más fuertes.
Business strategy is only the start. My clients don't just leave with a plan – they leave con una comunidad.
Why does this matter so much?
Because I remember sitting alone in my corporate job, dreaming big dreams with no one to share them with.
No one who understood both my ambition AND my cultura.
No one who got why starting a business felt bigger than just leaving a 9-5.
That's exactly why I created this:
To be the support system I needed. To show you what's possible. To prove that sí, se puede.
And I know what it’s like to find your voice…
When I first came to the U.S., I felt like I left a piece of myself behind. Despite my talents and intellect, I became the quiet one in meetings, holding back mis ideas.
My accent felt too thick, mi confianza too thin, and that corner office felt a million miles away. Like so many Latinas in corporate America, I questioned whether I truly belonged.
But everything changed when I started witnessing workplace injustices.
Watching others being treated unfairly lit a fire in me that my own self-doubt couldn't turn off. I found my voice first by speaking up for others — and then, poco a poco, for myself.
That journey transformed me from the person afraid to share opinions into the first one raising her hand in meetings. From someone who questioned her worth to a leader who knows exactly what she brings to the table. From an HR professional watching others make decisions to a CEO making her own.
Now, I help other talented Latinas make that same move…
Because here's what I know for sure — your voice matters.
Tus ideas son importantes. And that business you've been dreaming about?
It matters too.
You don't have to figure this out alone.
Just like I found my voice and built my own business, I'll help you do the same.
Juntas, we'll turn your corporate expertise into a business that makes real impact — one where you're finally calling the shots.
“We all have hidden powers that sometimes are hidden by fear. It's time to move beyond that fear and activate your fire."
You've got questions stirring inside. The same preguntas that kept me quiet in meetings years ago, before I learned that I can embrace my full self.
Let's tackle them together:
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A: ¡Ay, me encanta esta pregunta! This isn't your typical "girlboss" coaching program with generic advice and cookie-cutter solutions. (We've all been there, done that, got the PDF workbook to prove it)
Instead, imagine:
Walking into a room full of successful Latina CEOs
Who've been exactly where you are
Who understand your dreams AND your struggles
Who get why you feel nervous speaking up in meetings
Who know what it's like to be "the only one"
And who are ready to show you exactly how they built their success
While you get me as your coach, you also join la familia of successful Latina entrepreneurs who:
✨ Built their businesses while working corporate
✨ Navigate both cultures like pros
✨ Understand the pressure of being "the first"
✨ Actually want to see you succeed
Think of it like having business madrinas who:
Show you the shortcuts
Share their vendor contacts
Help you avoid expensive mistakes
Celebrate your wins (¡con un brindis!)
Pick you up when you doubt yourself
You get the business strategy and the support system we all wish we had when we started.
¡Adelante!
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A: This is such an important question! I see you juggling that corporate life, maybe familia responsibilities, and now thinking about adding "build a business" to your plate. Let me break down how we make this work…
Your Weekly Power Hour
One focused hour each week (or bi-weekly if your calendar is extra busy)
Flexible scheduling that works around YOUR life
Available early morning or evening sessions
Virtual meetings (porque who has time for traffic?)
The “Work Between” Sessions
This isn't like those homework assignments you used to do Sunday night before las clases. Everything you do between sessions is actually building YOUR business.
We're talking:
Tasks that move the needle
Actions that generate real results
Steps that fit into your busy life
Piénsalo como un gym buddy for your business goals — pero instead of counting reps, we're counting both the big and small wins. We'll create a schedule that keeps you moving forward without burning out.
Because building your business shouldn't mean sacrificing your sanity, ¿verdad?
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A: You're not alone in this analysis paralysis.
So many of my clients came to me after:
"Just one more edit" to their business plan
"Just a little more research"
"Just waiting for the perfect moment"
And you know what?
They were stuck in the same cycle of sitting, planning, and writing for YEARS.
That's exactly why I created this 8-week journey that turns all that overthinking into ¡ACCIÓN!
HERE'S THE GLOW UP:
✨ Phase 1: Actually starting (yes, even if it's not perfect!)
✨Phase 2: Getting real feedback from real clients
✨ Phase 3: Running your business (not just planning it!)
And, you're not doing this alone!
You'll have:
A whole team of successful Latina CEOs showing you the way
Real ejemplos of what works (and what doesn't)
Someone checking on you more than your mom checks your Instagram
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A: Good question. Because I know you're not here to play small – you want to see REAL results!
Let me break it down for you:
FROM DAY ONE: Our first cafecito together (aka our 90-minute power session) is where the story begins.
You'll walk away with:
Crystal clear direction
Your first action steps
That "finally someone gets it!" feeling
BY WEEK 6:
Your business idea? ¡Tested!
Your target market? ¡Validated!
Your confidence? ¡Por las nubes!
What you’ll notice cada semana:
✨ Less overthinking, more doing
✨Real progress you can track
✨Actual steps forward (not just more planning!)
But let me keep it real with you: This isn't about becoming an overnight success (we're not making TikTok dances here 😉).
You’re building a business — a business where it’s not built in one day, but every time you practice, you get better and better. And before you know it? You're the one teaching others.
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A: ¡JA! If I had un dólar for every time someone asked me this!
Mira: Some of my most successful clients started with:
A bunch of random ideas in their Notes app
Screenshots of inspiration saved on Instagram
That feeling in their panza that they're meant for more
Zero clue what their business would actually look like
And guess what? That's PERFECT!
What matters isn't having everything planned out (although props if you do! 😉)
What matters is:
✨ Being ready to try something new
✨ Having the courage to take action
✨ Being open to possibilities
In those first weeks together, we'll:
Sort through your ideas
Find the oro in your corporate expertise
Turn your "maybe this could work" into "Let’s do it!"
Even the biggest Latina CEOs started exactly where you are – with a dream and the courage to try.
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A: Deep breath…
Okay amiga, let's have a real conversation on money.
I know that number might make your heart skip a beat. (Maybe you're already thinking about what your mami would say! 😅)
But let me ask you something:
How much is another year of "maybe someday" worth?
What's the price tag on watching others get promoted while you wait?
How much longer will you sit on those brilliant ideas?
The reality:
We'll spend a good chunk of money of beauty products
We'll buy dresses for special occasions
We'll help our familia with bills
But when it comes to investing in ourselves?
Ay, suddenly we need to "think about it."
So what am I getting at?
You're not just buying a program.
You're investing in:
✨ Your future CEO self
✨ A proven path to success
✨ A lifetime network of successful Latinas
✨ The shift you’ve been waiting for
AND TO MAKE IT EASIER:
Flexible payment plans that work with your budget
My CEO Success Guarantee (because I've got your back!)
Payment options that won't stress you out
Remember: Every successful Latina CEO started with this same decision.
The only question is: Are you ready to believe in YOU?
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A: Oooooh, let me let you in on el chisme!
You get…
Ten transformative 1:1 coaching sessions (starting with a 90-minute deep dive)
Unlimited email/text support Monday-Friday (9am-8pm) because business questions don't always wait for scheduled calls
Direct connections to successful Latina entrepreneurs who are excited to share their journey
Personalized feedback on your business plans
Opportunities to showcase your business through my newsletter and podcast
Access to monthly networking events
Ongoing community support from other ambitious Latina entrepreneurs
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A: This is probably the most important question you could ask.
Let me ask you something:
How many New Years have you said "este año sí"?
How many perfect moments have you waited for?
How many more signs do you need?
You've been sitting on this business idea longer than that container of leftovers in your fridge. (You know the one! 😉)
PIÉNSALO: Where could you be 3 months from now?
✨ Running your own business (not just dreaming about it)
✨ Making real money (not just planning how to)
✨ Being the jefa you know you can be
✨ Having other Latinas asking YOU how you did it
The "perfect moment" is like your tía's mysterious boyfriend – it doesn't exist!
What DOES exist:
Your brilliant ideas
Your years of experience
Your unique expertise
Clients already looking for what you offer
A whole community ready to support you
The only question left is: Are you ready to be the CEO, or are you going to keep that dream in your laptop for por otro año?
Because amiga, you don't need:
Everything figured out
A perfect plan
Another certification
More research
You just need to start.
Make the Choice That Future You Will Thank You For
You're at a crossroads right now...
So let's be real about your options: You can keep playing it safe in corporate, practicing that "professional voice," waiting for someone else to notice your worth, while your business goals collect dust in that one folder.
Or, you can choose to become the CEO you’ve been wanting to be, build something that actually matters, and create impact on YOUR terms.
And let me tell you why having a Latina coach makes toda la diferencia...
Because I get it.
Like, REALLY get it: the pressure of being "the first" in your family, that voice in your head saying "who am I to start a business?", the guilt of choosing yourself over comfort, what la familia will say.
Future you is watching right now. She already knows which path you should choose.
Are you ready to meet her?
HERE’S WHY CHOOSING A LATINA COACH IS SO IMPORTANT FOR YOUR JOURNEY…
Working With a General Business Coach
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Feeling drained from constantly having to explain your experencia (and validate that it's real)
Working with coaches who smile politely but have never felt the weight of your entire family's sueños on their shoulders
Being told "just quit if you're unhappy!" by someone who doesn't understand what leaving a stable job means in your cultura
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Scanning the leadership page and not seeing a single face that looks como tu.
Watching mentorship happen naturally for others while you struggle to find someone who understands your path
Feeling like you have to figure out every step sola because "no one else gets it"
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Getting generic "girl boss" tips from gente who've never navigated both culturas at once
Receiving one-size-fits-all solutions that ignore your unique challenges as a Latina professional
Being told "just take the leap!" by someone who doesn't understand what's actually at stake
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Another late night tweaking that same business plan you started months ago
Second-guessing if your ideas are "too niche" or "too cultural" for today's market
Questioning if your experience es suficiente, even with years of corporate success
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Spending thousands on courses that don't understand your journey
Waiting years for corporate recognition that may never come
Being afraid to invest in yourself while supporting everyone else
Working With Me, Your Latina Advocate
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Finally having conversations where you don't have to explain or defend your experiences
Working with a Latina coach who knows firsthand what it means to be the first entrepreneur in the familia.
Having deep talks about balancing cultural expectations with your dreams.
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Connecting with successful Latina CEOs who've already built what you're thinking of
Being surrounded by mentors who understand both your ambition AND your background
Having a whole squad of jefas who've made the corporate-to-CEO transition and are ready to show you how
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Receiving strategies that honor both your professional goals AND your cultural values
Working with someone who understands the delicate balance of familia expectations and business metas
Getting step-by-step guidance from someone who's successfully made the journey you're about to take
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Moving from endless planning to actual launching, with clear steps cada semana
Knowing exactly how to position your unique perspective as your competitive advantage
Having proof that your expertise is not just enough – it's exactly what clients are looking for
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Flexible payment plans that respect your current situation
CEO Success Guarantee making sure you’re ready to be la jefa.
Create a business that builds generational wealth for you and your familia
You see, building a business isn't just about the mechanics of entrepreneurship.
As a Latina, you need someone who understands both the visible and invisible barriers you face.
Someone who's walked this path and can show you exactly how to navigate it.
Why Now Is Your Moment…
"I've been sitting on it like without taking action for almost two years," dijo Giovanna.
"Just sitting and planning and writing and planning and writing and planning."
Sound familiar?
Here's what I've learned from working with ambitious Latinas: There will always be reasons para esperar.
As my clients often say, "Well, maybe I will get that promotion at work and maybe then things will get better" or "Maybe I should just wait and see what happens."
But let me ask you what I ask all my clients: "What is the cost of me not taking action?"
Every month you stay stuck in planning mode is:
Another month of depending on corporate to promote you and pay you what you're worth
Another month of existing "in your bubble" without support
Another month of letting your expertise go unused
Another month of hoping "things will get better" on their own
Right now, you have a unique opportunity to:
Join our new monthly networking events
Be featured in our monthly newsletter
Connect with successful Latina entrepreneurs who've already walked this path
Get publicity opportunities through our podcast
The transformation is about taking action with the right support.
As one client put it, "When you get outside of your comfort zone, when you're brave enough to become a little uncomfortable is when you're going to experience the most growth."
Here’s Everything You Get From Corporate to CEO
10-Week Transformation Program
Ten personalized 1:1 coaching sessions (90-min kickoff + nine 1-hour sessions)
Tailored weekly assignments and action plans
Flexible scheduling (weekly or bi-weekly options)
Available in English or Spanish
Direct Support & Accountability
Unlimited email/text support Monday-Friday (9am-8pm)
Real-time feedback on your business plans
Weekly check-ins to maintain momentum
Personalized accountability system
Latina CEO Network Access
Direct connections to 6+ successful Latina entrepreneurs
Monthly networking events
Featured spotlight in our newsletter
Guest opportunity on our podcast
Total Coaching Value: $14,000
Investment: $3,750
Un Mensaje del Corazón: You Were Made for This
I remember sitting exactly where you are now — successful in corporate, pero knowing deep down that I was meant for more. Like you, I had moments of doubt. Moments when staying comfortable felt easier than taking the leap.
But here's what I've learned: It's dangerous to get too comfortable in life.
The biggest growth — not just as an entrepreneur, but as a human being — happens when we're brave enough to step outside our comfort zone.
I know it feels scary.
Starting a business while balancing your 9-5 no es fácil. There will be days when you're cansada, days when you question your direction, days when you miss the comfort of just following someone else's vision.
But let me tell you something: When you think of a CEO, I want you to see a Latina.
I want you to see yourself.
Because you don't have to wait años climbing the corporate ladder for someone else to make you a CEO.
You can become one now.
The joy, satisfaction, and pride you'll feel when you launch your business is irreplaceable.
And the best part? You don't have to figure it out alone.
It’s time for you to break patterns.
It’s time for you to show other Latinas what's possible.
It’s time for you to create the kind of change in the world that only you can create.
You already have everything you need inside you.
The question is: Are you ready to let someone help you bring it out?
If you are, aquí estoy.
